COME INTO MY MARKETING WORLD…
MARKETING STRATEGIES WITH EMILY OSMOND
We are so excited to bring you this conversation that we had with the lovely, Emily Osmond. Emily is the creator of the popular Australian interiors blog, getinmyhome.com, for which she was named in Domain’s “Ten of the best interior design accounts you need to follow on Instagram”.
Alongside her blog, Emily teaches women how to grow their tribe and their sales using Instagram, inside her online education community, The Modern Marketing Collective, along with on her weekly podcast, The Emily Osmond Show.
We realized that Emily and BuildHer Collective have a lot of the same audience in a large number of ways and couldn’t wait to talk about all things interiors with her. The focus today is on the specific struggles that interior designers can have in finding their niche and finding the right clients to work with. We discussed the importance of establishing a target audience and your own specific brand to support your niche.
If you have a topic or question you’d like us to cover, contact us here.
SOME TOPICS THAT WE COVER:
- The importance of establishing your niche in the interiors industry
- Designing your branding around the niche
- How to use Instagram to show your services and create connection to your brand, and who you are
- Approaching building and interiors in a less “competitive” way
- Focusing on selling brands, creating value and contributing to your community
LINKS MENTIONED IN THIS EPISODE:
Emily Osmond’s Freebies
Join The Waitlist for Emily’s “The Modern Marketing Collective”
BuildHer Collective Freebies
We have several Facebook Groups at BuildHer Collective.
MEMBER ONLY FACEBOOK GROUPS
BHC DevelopHers Circle and BuildHer Collective Members Only – these are closed groups for women who are doing our Build Like a BuildHer course or who have joined our DevelopHers Inner Circle.
FREE FACEBOOK GROUP – JOIN US!
Anyone is more than welcome to join our Women who Design, Decorate, Renovate & Build group. You will note that it’s a closed group but ask to join and if you’re into building and renovating, this is such an amazing and supportive FREE community, so come on and join in the building goodness!