Today we’re joined by Jen Clark, founder of Hosting with Heart to discuss how taking a holistic approach to hosting and holiday properties helps to leverage your property in a crowded market.
WELCOME TO SEASON 5 | EPISODE 4
How to have a stand-out holiday property with heart with Jen Clark
HOW DO YOU HOST WHILE STAYING TRUE TO YOUR VALUES?
In our conversation, Jen and I explore the vast landscape of holiday properties and why she’s set on changing the landscape. It’s this kind of holistic approach to holiday properties that allows property managers and hosts to stand out in a truly saturated market.
IN THIS PODCAST WE ARE TALKING ABOUT
With big Online Travel Agents (OTAs) like Airbnb dominating the market and now the default choice for holiday rentals, we explore how this new landscape obscures the costs to the end user (or property owner). Jen explains that it’s not as simple as bunging your property on an OTA site and making a quick buck. You are responsible for admin, customer service, cleaning, amenities, utilities and gardening, and often the costs are not clear. Jen explains the commission that OTAs generally take, what this means for the host and the strange complexity of service fees.
It’s for these reasons that Jen encourages anyone considering hosting a property, to take the time to understand the costs involved and how to stand out in a saturated market.
Not only are costs obscured, but finding those standout properties, that take a holistic approach and consider elements like accessibility and sustainability are really lacking (and hard to find!) in the saturated markets of OTAs.
It’s for this reason that Jen decided to launch Hosting with Heart. The aim of this online directory, podcast and resource hub is to change the landscape of hosting in Australia, making it both more accessible and sustainable.
Jen shares the reasons why she sees the need for a platform like this now, the horrifying statistics around the accessibility of holiday properties in Australia and how taking a holistic approach helps to leverage your property in a crowded market.
I love Jen’s approach – she is pragmatic about the business side of hosting while being passionate about the things that really matter in holiday properties – for both hosts and guests. If you’re considering hosting, or you’re interested in how to improve your property and approach, this conversation is absolute gold. Dive in!
LET US KNOW WHAT YOU THINK & WHAT ELSE YOU’D LIKE TO LISTEN TO!
Let us know what you think about this one, won’t you? If you’d like to leave us a little review, that would really help us out too… it’s so easy to do in the App where you get your podcasts. Thanks in advance! xx
If you have a topic or question you’d like us to cover, contact us here.
LINKS MENTIONED IN THIS EPISODE:
— Thanks to our sponsor Ettitude for sponsoring this episode. You can grab $25 off your first order using our code BUILDHER at checkout.–
Connect with Jen Clark:
Website: https://hostingwithheart.net.au/
Instagram: @hostingwithheart
Podcast: https://hostingwithheart.net.au/podcast/
Facebook: https://www.facebook.com/groups/hostingwithheart/
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